East Anglian daily papers buck trend to increase sales

Congratualtions to Norwich-based Archant newspapers. Their four daily papers in East Anglia are the only regionals in the country to increase sales in the latest Audit Bureau of Circulation figures.

 

The figures for the six months from July to December last year (the percentage is the increase on the same period the previous year) are:
 
Norwich Evening News       18,931     7.5%

Eastern Daily Press             59,802     0.7%

Ipswich Evening Star         15,471     0.4%

East Anglian Daily Times    29,772     0.3%

 
Archant chief executive Adrian Jeakings said (East Anglian Daily Times):

We are delighted with our success in growing circulation in each of our daily titles and the majority of our weeklies in today’s ABC release. We have achieved this through investing in understanding what our readers want, producing great content that our readers want to read and by marketing, selling and distributing our papers well.

Hold the Front Page points out that while most titles sell 95 per cent or more of the copies, some, including the Archant titles fall below this level.

 
The fully paid levels for the East anglian titles are: Ipswich Star (80pc), Norwich Evening News (81.3pc), East Anglian Daily Times (89.2pc), Eastern Daily Press (89.5pc).

 
Exclduing bulk sales the Western Morning News in Plymouth, which sells 99.6 per cent of copies, was the best performing paper with sales down one per cent.

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